I was tasked with creating a concept that would attract leaders in creative industries to Spring and promote the business. What resulted was Spring Salon, a intimate cocktail hour featuring a short discussion meant to catalyze ideas and create connections. All branding, logo design, email design, securement of the speakers was left to myself.
Everything, down to the logo was created by myself. The speakers, the website, where left to my discretion. I incorporated Spring’s logo, pairing it alongside a simple white line meant to tie in one of the key brand elements and establish a connection to salon, and represent the connections that would be made at the event.
Speakers were sourced by myself, including Kerby Jean-Raymond, creator of the fashion line Pyer Moss. Upon securing the speakers, the website landing page was updated and I began producing the collateral.