SOCIAL / PARTNERSHIPS / CONTENT
For SS17 and FW17, I took a holistic approach to enhancing Spring’s presence during NYFW. I created a diversified push digitally and on the ground that included: Producing daily recap videos, coordinating live-videos of the shows, and securing a 9-foot floral wall installation.
Social capture for @springstudios was the main portal for guests, acting as a window into the inner workings of NYFW. Through careful curation of the feed, daily recap edits, and a push for live broadcasts of all the shows the @springstudios instagram saw a: +120% increase in impressions and reach, a 42% bump in average engagement, and a 2.1K increase in followers during February.
For SS17, I secured partners to help us execute an entrance activation, which resulted in a 9-foot floral and a photo booth for the entrance to Spring. The resulting impressions in-person and online made for an amplified presence in a forum that typically lacked brand-visibility for Spring.
To support all channels, I gathered a team of photographers and video to create an unprecedented wheelhouse of content. With the help of the video team & editors I sourced, I produced a new video to recap each day of NYFW. The content was then circulated onto social, in-building elevator screens, and emails.